Text2Two new books-Matt Ridley's How Innovation Works and Lee Vinsel
andAndrew Russell's The Innovation Delusion-reflect on society's
semanticsatiation with"innovation."Both find that the term has been
reduced to abuzzword; however, from this shared starting point, they
take distinctlydifferent directions.In How Innovation Works, Ridley aims
to upend the notion that innovationemanates from a lone inventor.
Although he finds innovation to be"themost important fact about the
modern world,"he reports that what ispopularly perceived
as"invention"is really an extended innovationprocess-an evolutionary,
as opposed to a revolutionary, process.Just as DNA recombination often
results in more-successful traits thanthose that arise from random
mutations, so too, he argues, doinnovations occur when humans mingle and
exchange ideas, whether incultural hotbeds such as today's Silicon
Valley or in the Renaissance swealthy city-states. Ridley maintains,
however, that even in theseincubators, innovation is a bottom-up,
iterative process that is oftenthe result of aftermarket tinkering by
many users rather than theactions of theinitial inventors. To support
his assertion, he meticulously documentsvarious case studies of
innovation in domains ranging from public healthto
communications.Invention may be the initial trigger for a new
technology, acknowledgesRidley, but innovation happens as the initial
idea evolves intomarketable goods. To maximally benefit from science and
technology, heargues that we must focus less on revolutionaries and more
on thefollow-on incremental tinkerers who substantially benefit from
theunencumbered exchange of knowledge.In stark contradiction to
Ridley'sefforts to bolster the concept of innovation and save it from
itssuccess, in their book, The Innovation Delusion, authors Lee Vinsel
andAndrew Russell expose society's Faustian bargain with it. In
theiropinion, strategies to boost innovation, such as emphasizing
STEMeducation-which, they argue, often advance"the interests of
universitiesand corporations"rather than those of students-have led us
to amisplaced focus on innovation forinnovation's sake. Moreover, this
misguided emphasis ignores whatmatters most in a thriving society:
maintenance.Vinsel and Russell note that they are"sick of hearing about
what's goodfor Silicon Valley, and what the innovating classes think is
good forus."However, as much as they dislike the innovation mind-set,
many ofthe maintainers that Vinsel and Russell celebrate could be
consideredinnovators. They cite John Day Jr., for example, who pioneered
the ideathat computers could be used to manage maintenance and advanced
the ideathat"every corrective maintenance action should be balanced by
sixpreventive maintenance actions."Readers might also take Vinsel
andRussell to task for not appreciating how innovation can supplant
theneed for maintenance-think cell phones versus phone booths.Although
they diverge on many issues, both books posit that innovationis not only
the purview of Silicon Valley. Vinsel and Russell, forexample, quote the
economist Robert Gordon, who noted that computingtechnologies"do not
hold a candle to the technological advances between1870 and 1970,"such
as electricity, concrete, steel, automobiles, andairplanes. Quotingthe
venture capitalist Peter Thiel, Ridley expresses a similarsentiment:"We
wanted flying cars; instead we got 140 characters."Both books also cite
government regulation as inhibitory to theinnovation process.
Why does the writer take DNA recombination as an example?